As technology continues to evolve, it’s important for businesses to keep up with the latest trends in order to remain competitive. One trend that has been gaining popularity in the hospitality industry is interactive digital signage. Interactive digital signage is a type of digital display that allows users to interact with the content on the screen.
Here are three reasons why interactive Digital Signage can improve service in the hospitality industry:
Enhanced Guest Experience
Interactive Digital Signage can greatly improve the guest experience by providing a more personalized, curated, and engaging experience. For instance, guests at a hotel or on a cruise ship can use the interactive displays in the lobby to explore hotel amenities, find directions to nearby attractions, or even order room service. This type of technology can make guests feel more connected to the hotel and can help to create a more memorable stay.
Similarly, guests in a restaurant have the benefit of reducing wait time by utilizing interactive digital signage to self-serve. This means they have more control over their own customer journey and are also able to skip long lines in favor of placing orders and processing payments themselves. Self-order kiosks are great for giving the customer a greater sense of autonomy as well as providing proprietors with the added benefit of re-deploying staff to areas of greater need.
Streamlined Operations
Interactive Digital Displays can help to streamline operations. For example, digital signage can be used to display real-time information about room availability or seasonal menu updates. Some interactive displays will even allow you to place orders or get the attention of servers from your table. This can help staff to manage their time more efficiently and ensure that guests are receiving the best possible service.
Increased revenue
Interactive digital signage can help to increase revenue for businesses by displaying information about special offers, promotions, or events. Statistically, it takes on average, seven to eight times for a person to see an ad in order for it to be top of mind. Promoting in-house offers then is likely to lead to more sales, higher conversions, and a shortened customer journey. Additionally, interactive displays can be used to gather data about guest preferences which can then be used to create marketing campaigns to target specific demographics.
Overall, interactive digital signage is a valuable tool for improving hospitality service. By enhancing the guest experience, streamlining operations, and increasing revenue, businesses are able to stay relevant, and competitive and provide the best service to their guests.
Choose Reddie Technology – The Best Digital Signage Supplier
If you’re looking for a reliable digital signage supplier, consider Reddie Technology. We offer a wide range of indoor and outdoor signage displays with touch and non-touch functionality options, digital signage content management software, installation, various subscription options, and much more.