In today’s world, businesses need to be innovative and creative to stay ahead of the competition. One way to achieve this is by utilizing outdoor digital signage. This technology has transformed the advertising industry, providing businesses an excellent platform to communicate with their target audience. For example, research shows that 63% of customers polled, reported that digital signage caught their attention faster and held it longer than traditional or static signage. It was also reported that Digital Signage can provide up to a 47% increase in brand awareness. This means, increase brand equity and higher returns on investments. In this entry, we will provide a guide to digital signage by exploring the uses, advantages, and benefits that outdoor digital signage can bring businesses.
Multiple Uses of Outdoor digital signage
Advertising: This is the primary use of outdoor advertising LED digital signage. Businesses can advertise their products or services on large digital displays to attract potential customers. Advertising is not just limited to selling features and benefits. Using outdoor digital signage or customer-facing displays is a great way to tell your story, and share your process – such as taking customers behind the scenes of your brand thereby building connection and clientele. The twenty-first century is the age of authenticity and customers are now even more interested in your brand’s “why” and “how”. Outdoor digital signage is an excellent way to bring your story and your brand’s journey to your target audience.
Wayfinding: Outdoor digital signage can also be used as a wayfinding system to guide people through large or complex locations such as shopping malls or airports. Even for smaller businesses, using digital displays for wayfinding helps to boost public confidence and enhances the customer experience to encourage repeat patronage.
Informational Displays: Outdoor digital signage can be used to display important information such as weather updates, news headlines, or event schedules. They may also be used to inform potential customers of seasonal specials or promotions that they would not otherwise have known about.
Advantages of Outdoor Digital Signage
Attention–grabbing: It tends to be bright, colorful, and attention-grabbing since it has to compete with the ambient lighting of outdoor surroundings. It is difficult for people to ignore large, bright, and dynamic displays especially when the content being displayed is engaging. This goes a long way to position your brand in the minds of your consumers.
Flexibility: Digital signage allows businesses to update their content quickly and easily. They can change their advertising message or display different information depending on the time of day or season. This means there is little lag time in running promotions or upselling specialty items. Your customers are always in the know.
Cost-effective: While the initial cost of outdoor digital signage may seem high, it is a cost-effective advertising solution in the long run. Once the display is set up, the cost of updating the content is minimal compared to traditional advertising methods such as the constant reprinting of menus, seasonal offerings, or marketing information.
Benefits of Outdoor Digital Signage
Increased Brand Awareness: Outdoor digital signs helps businesses to increase their brand awareness. It allows them to communicate their message to a larger audience and attract potential customers who may not have been aware of their brand.
Enhanced Customer Experience: Outdoor digital signage can enhance the customer experience by providing them with important information or entertainment. It can also be used to create an immersive and interactive experience for customers.
Increased Sales: Outdoor digital signage has been shown to increase sales for businesses. It can be used to promote products or services, provide information about discounts or promotions, and create a sense of urgency that encourages customers to make a purchase. Digital Drive Thru Menu Boards for example account for 70% of fast-food sales which generates billions of dollars for the industry annually.
Conclusion
In conclusion, outdoor digital signage screen is a powerful advertising tool that can provide numerous benefits for businesses. Its attention-grabbing displays, flexibility, and cost-effectiveness make it an attractive option for businesses looking to enhance their advertising efforts. Additionally, it can increase brand awareness, enhance the customer experience, and boost sales. Businesses that want to stay ahead of the competition should consider investing in outdoor digital signage to leverage its many benefits.